TV ON THE INTERNET

This blog entry by Annabelle Carino.

The story: " Network Starts to Offer TV on the Web"

The analysis:

The music industry lost a lot of money with the introduction of the Internet downloading and sharing. Now, the TV industry is afraid that soon consumers will also start relying on the Internet for their television fixes. Fewer and fewer people are watching television each year, 77% of viewers are opting to watch shows over the Internet instead of prime time. ABC, NBC, Fox and CW are offering full-length free on-demand episodes online with very minimal commercials. "Techies" have even come up with JOOST, where users can download shows and put it straight to their iPods. Viewers can now download their favorite show and not have to watch commercials.

I chose this story because it relates to a lot of us today. Because everyone now has access to the Internet and are so busy, instead of watching prime time TV they just wait until it comes out Online on the websites. I'm one of those people that has stopped watching TV on its regularly scheduled time. It's just more convenient for everyone's busy schedules now to watch shows Online. Also, because everyone is carrying around iPods that are capable of playing videos, they enjoy downloading their shows to take it with them to go.

It's important because it has to do with the power relationships between the consumers and the industries. The TV industries already saw what can happen when music downloaders use the Internet for music instead of going out to the record stores and buying CDs. TV industries are now trying to accommodate the growing fad that consumers are adopting to stay on top of the game. It goes to show that the consumers are the ones who hold the most power because the TV industries want to satisfy their audience so they'll stick around.