The story: "Germans to swim without high-tech suits"
The analysis:
This topic relates to our previous lecture about sports and the impact sports have on people. The Beijing Summer Olympics are just around the corner; in the swimsuit world Speedo LZR Racer was made a major impact in certain Olympic swimsuit trials. The Speedo LZR Racer is a new swimsuit that is has made controversy among national teams especially that of German swimmers.
German swimmers are concern about unstable performances during the Olympics by wearing the wrong swimsuit. During the Beijing Olympic swim trials the high -tech suit has shattered 22 world records. A lot of world swimmers are being upset because other sportswear companies are not able to fully compete with those that wear Speedo LZR Racer. FINA also known as the World Governing Swimming body was constantly mentioned that they would not ban the Speedo LZR Racer.
The issue of having and edge over an opponent or getting the appropriate sponsorship is constantly viewed as a negative and positive side of sports. For that reason German swimmers are disappointed they can't not use the Speedo LZR Racer. Do to sponsorships the German swim team is bound to wear Adidas. The German swim team federation can't and won't be able to end a 4-year contract with Adidas. The contract is worth over $6.2 million in which the company was a 2 year option to extend the use of their sports apparel within the German swim team.
Famous swimmers like the Italian swimmer Massimiliano Rosolino was made constant remarks towards the use of the Speedo LZR Racer. Rosolino is a World Champ swimmer that has won over 17 medals in the Olympics. The Italian swimmer believes that the high -tech suit is unfair towards other swimmers and will become a distortion within the Olympic competition.
There is so much controversy dealing with this new suit made by Speedo. It is amazing that this new high -tech suit is popular among nations and swimmers that will be allowed to use the suit in the Olympics, while it is less popular among nations that can't use it due to obligations with other sportswear sponsorships. The only way to see if this new Speedo swimsuit will become a hit, the general public like ourselves must see the summer Olympics.
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